Why Me?

I have been within the social media industry for a long time. I first began learning the algorithm's for social medias such as Instagram and TikTok during the quarantine caused by the Covid-19 pandemic. During this time of isolation, I practiced applying what I've learned about the algorithm's by producing gaming content for various different media pages. I have grown 5 Instagram account's to over 30,000 followers, as well as 6 TikTok pages to over 50,000 followers. As the algorithm has changed and developed, I refined and adapted my strategies, that now allow consistent engagement, as well as increase in conversion rate. Using my strategies, understanding for the algorithm, my design skills, and my understanding of the "Meta" and "Google" ad services, I will help your brand grow, and turn these leads into sales, and sales into success. Let's Work!

I have worked for businesses, small and large, helping them accelerate their growth. Previously, I focused on helping athletes drive their follow count up, generating organic growth utilizing dynamic posting schedules, techniques, and incorporating what the app specific algorithm favors. One of my long term clients has been UFC Bantamweight Brady Hiestand.
UFC Athlete Growth: Brady Hiestand
Challenge: Brady’s Instagram sat at 9,500 followers with inconsistent engagement and no clear growth trajectory.
Approach: Designed an algorithm-optimized posting calendar tailored to peak engagement windows
Produced dynamic content series—recycling top performers into recurrent, audience-driven formats
Leveraged platform-specific features (Reels, Stories, carousels) to maximize reach
Results (8 Months): +8.5K organic followers (9.5K → 17K)
30% average engagement rate uplift
Sustained month-over-month growth through data-informed refinements

Ian Barrett

IB Growth Co.